Challenges and Strategy in Real Estate
Scope of the Course:
There are important and interesting challenges facing the Real Estate firm in the contemporary period. Some of these arise from the rapid pace of change in the strategic environment; some other challenges are structural, for instance arising from the internationalisation of business strategy, new environmental concerns, or generational pressures for use of property.
There are both challenges and opportunities in the current environment. The scope of this course is to enable students to differentiate between the short-term effects and the longer-term causes of change in the strategic landscape for the Real Estate firm. The course selects and identifies six major challenges and opportunities, and leads students through an exploration of the constellation of issues around each.
The task of academic analysis is to simplify a complex reality, and to make intelligible through systematic analysis what might appear as 'mess' in the roar of the media or of daily business life. In addition to exposing students to the empirical issues, the course enables students to build analytical skills through establishing criteria for selection (what is important, and to whom, and why?) and criteria for analysis (what is important in this issue?) and to develop the skills for developing a conceptual framework for analysis (how to best approach and analyse the issue and from what perspective?)
The objects of the course are both to map out major challenges in the strategic landscape, to enable students to build a toolbox for the analysis of those issues, as well as the transferable skills to apply those tools to other situations as they arise.
The learning objectives for this course are:
To enable students to scope a problem, and to differentiate between a short-term effect from a longer-term cause;
To introduce students to some of the major strategic concerns in the business landscape of the Real Estate firm;
To enable students to appreciate the complexity of the issues that surround a strategic concern;
To enable students to demonstrate an ability to approach a complex problem analytically, using methodologies for social science analysis
To develop the transferable skills that will enable students to apply conceptual analysis to a range of situations.
See the Course Schedule to find out when this course is offered.
Download a copy of the Course Syllabus .